CCR Planning

 Today I am going to answer the following CCR questions:

• How does your product engage with audiences and how would it be distributed as a real media text?

• How did you integrate technologies – software, hardware and online – in this project?

1. The target audience, which I defined in my first few blogs are males ages 15-25. From research conducted in a study with 2210 respondents, nearly 48% of the total respondents in this study of those 18 years or older found that they watched horror movies within the last three years at least. Furthermore, at least 35 percent of all men surveyed stated they had been to a theatre to watch a horror production, going the extra step. My product engages with the audience, firstly, due to the matching theme in the type of production. My film, by following genre characteristics of using blur techniques and transitioning the audience from more passive to active members while watching, engages the audience. Not only this, but the production also uses atmosphere in order to create tension, which further engages the audience members into the scene. 

The product as a real media text would be distributed to distributors such as YouTube and local film festival events for horror productions such as the FilmGate Short Film Festival. Of the internet users in just the United States, the percentage of people on YouTube ages 15-25 is 77 percent. On top of this, in a poll run by CBS, almost 71 percent of Americans under the age of 35 say that they like scary movies. 

With this data, and knowing that much of the American youth uses YouTube on a daily basis, this distribution method will work to spread the film to greater audiences. The FilmGate Short Film Festival aims to promote evolving film and media producers and attracts a number of sponsors to produce the full films. This festival will allow for the production concept to spread and for it to possibly gain sponsorship. 

2. In my production I integrated the following technologies: Premiere Pro, Photoshop, Blogger, Audacity,  an iPhone 13 mini for a camera, and an assortment of props. 

While the technologies are all different in aspects such as Premiere Pro being software and Blogger being online, they worked together to create a cohesive project. Firstly, I used Blogger, the online site where I posted the blogs during the eight weeks. Not only this, but it allowed me to gather my thoughts. For the production process, I used an iPhone 13 mini. This phone allowed me to blur and capture the story which I created. An additional bonus that only this phone could provide was higher resolution quality which I could not obtain without it. Premiere, Photoshop, and Audacity all helped me during the post-production process. Premiere allowed me to edit the video. Photoshop allowed me to create the Smile Room logo which was used in the video. Lastly, but not least, Audacity helped to record the audio recordings for the Foley sounds and recording over the video. Technology played a critical role in creating the product. 

In the next post, I will be answering the last two CCR questions. After that, I will need to start making a script for the Podcast and making a Presentation for the video. These answers will have to be changed in order to make them more digestible in the format they are presented in and so they sound more personal. 

But this is a job for another day. Bye!

Sources: 

https://www.filmgate.miami

https://www.cbsnews.com/news/scary-movies-opinion-poll/

https://www.zippia.com/advice/youtube-statistics/#:~:text=YouTube%20has%20over%202.3%20billion,million%20hours%20every%20single%20day.

https://www.statista.com/statistics/1342707/horror-movies-theater-viewing-gender-united-states/#:~:text=As%20of%20October%202022%2C%20approximately,added%20up%20to%2021%20percent.